Tag Archives: PBA

Nuedexta Manufacturer Avanir Pharmaceuticals Targets the Elderly

The company's sales force aggressively markets the controversial drug to nursing homes

About two years ago, advertisements for the drug Nuedexta began appearing on televisions across the United States. They showed actor Danny Glover alternately laughing and crying uncontrollably, mimicking the behaviors seen in people with a condition known as pseudobulbar affect, … Continue reading

Posted in Something Special | Tagged , , , , , , , | Leave a comment