Today, SevenPonds is speaking with Patrick McNally, the outspoken and creative funeral director behind the blog The Daily Undertaker, which explores ritual and art surrounding death and dying. In this first installment of our interview, Patrick reveals his honest insight into the funeral industry and discusses how he sees end-of-life ritual evolving in meaningful ways.
Aurora: Patrick, could you tell us a little about your background in the funeral industry, your funeral home and what sets it apart?
Patrick: I went into the funeral business about 15 years ago, as a kind of calling. I was looking for a career with meaning and opportunities to serve. Although my great grandfather was an undertaker in the late 1800s in rural Iowa, I have no other family connection to the funeral business, and have worked as an apprentice and a director. Currently, I work as a funeral director and embalmer at Daniels Chapel of the Roses in Santa Rosa, California.
What sets my service apart from others is a commitment to quality and responsiveness to the individual needs of each family we serve. This, I think, is the most important part of being an undertaker. It is not what kind of merchandise you offer, the grandeur of your facilities, or your level of technological capabilities, though these all have a place in funeral service. What is essential, and what all else stems from, is listening and engaging with the families you work with, and then responding to what they need in a caring, creative and open-minded way.
Aurora: As a funeral director, what direction do you see the funeral industry moving towards, presently and in the future?
Patrick: I see wonderful things happening on the fringes in the industry. The green burial movement is exciting and relevant. It offers many opportunities for families to be involved in meaningful ways, both in rituals and in the physical actions necessary to bring their loved one to their place of rest. I see a lot of potential in the home funeral movement too. Taking ownership of caring for our dead is a very positive step not only for end-of-life rituals, but for our culture as a whole. We really need to stop avoiding and denying death in order to live more fully. I see the rise of celebrants crafting new rituals and leading more relevant services. I see technological advances that make it much easier to increase the quality of production values in small-scale operations.
However, the funeral industry itself is heading for a crisis of relevance. All too often we have failed to take the time to make a meaningful personal connection to the families we serve. We have streamlined the process of funerals to the point that we are more concerned with following our own rules than responding to, or even hearing, what the families are asking for. We have in many cases lost the art of preparing the person who has died to be viewed in ways that make them recognizable to their families, and have done a horrible job of explaining the value of the good work that we actually do perform. As the death rate begins to rise with the end of the baby boomer generation, many funeral businesses will have enough work to keep busy, even with the rise of cremation. However, if as an industry, we do not rise to the task of meeting the changing needs of our families, rather than selling them what is convenient for us to sell, we may not exist at all 50 years from now.
Aurora: Well said, Patrick. What inspired you to start writing The Daily Undertaker?
Patrick: In 2008, I attended the Cremation Association of North America conference in Montreal, and was exposed to many exciting people and ideas. Specifically, I got to meet Susanne Wiigh-Mäsak, the founder and creator of the Promession process, a wonderful new way to return the dead to the earth in a positive way. This method involves flash freezing remains, and the gentle breakdown of the body so that it returns to the earth in a nourishing way, rather than rotting. This inspiration, along with others, was something I wanted to share because I see a great value and potential in funerals when they are done well. I wanted to communicate this value and share the innovations and meaningful rituals that I have come across. My hope is to inspire consumers to demand more, and inspire funeral homes to provide more meaningful services.
Aurora: You say, “Art and ritual help us to make sense of our mortality.” At SevenPonds, we believe in the importance of personalized ritual as a way to celebrate memory. How have you witnessed the evolution of end-of-life rituals, both as a practitioner in the funeral trade curator for The Daily Undertaker?
Patrick: I think that creating and experiencing art and ritual are the most important of all human activities. We need this abstracted presentation of the world, and our place in it, to better understand and appreciate our existence. End-of-life rituals have an incredible variety across and within the many cultures and traditions in our world. The value in this is that exposure to the traditions of others not only gives us new ideas to incorporate into our own rites, but it helps us see the meaning and importance of our own traditions.
If it can be said that there is an evolution of funeral practices, I would describe it as the interplay between tradition and personalization. Both aspects are extremely important and valuable. I would describe the broad sweep of history in funerals like this: For millennia, funerals have been about traditional ritual, the comforting refrain of time-honored traditions. These traditional rituals have reminded us of our place in our community and in the cosmos. They tell us that our loved one was important to us and to our God(s). They play out for us the drama and ceremony of our beliefs, and reassure us that the rhythm of life goes on despite our loss.
Personalization is the other player in this evolution. As modern society moves away from an identity based on membership within a traditional community, family and culture towards defining ourselves by what makes us unique, we need to celebrate that unique nature in our end-of-life rituals. We want less of the old traditions. We want our service to reflect our personality and not to be the same as everyone else’s funeral. Often the old rituals have lost meaning for us, and we demand that the service be about us, and not about the traditions of our forebears.
Each meaningful service has elements of both. We need both, and the right mix of the two depends upon the personalities of the person who has died and his survivors. The best services create new rituals and draws on tradition as well as the person’s personality for their message and content. Often rituals involving the physical tasks of preparing the body and transporting it to its place of rest are particularly meaningful. Sharing memories in some form, focusing together on the person who has died, and acknowledging the importance of their lives and their deaths are other essential ingredients in rituals, old and new.
Aurora: Can you tell us about a particularly moving or memorable end-of-life ritual you have witnessed?
Patrick: For me, it was the services for my father, who died at age 42, when I was 8 and my brother was 9. My mother and other relatives created a meaningful and personally relevant service that involved her children and friends, despite the dubious efforts of the funeral director on hand. We viewed and said our goodbyes to my father’s remains. My brother and I created the artwork for the memorial programs and took turns, along with others who loved my father, reading poems and playing active roles in the liturgy. We all witnessed the lowering of the casket and shared in the work of covering the casket with earth.
Now, as an undertaker and writer, I strive to be a gentle force of encouragement and assistance — helping facilitate meaningful rituals, rather than trying to “direct” a family through the service that I might think they should have.
Aurora: What advice do you have for someone looking to incorporate art or ritual into an end-of-life celebration?
Patrick: We often do not fully realize what we really feel or think until we try to express it to others; that is the beauty and value of art. I advise setting aside an hour or two to focus on sharing thoughts and memories of the deceased with other survivors. This is a valuable exercise in and of itself, and it can lead you to wonderful places. As the memories come out, look for a theme. The theme doesn’t need to be profound, or to somehow completely sum up that person’s impact or personality. It can be very specific or very general as long as it is true.
Next, build off that theme in a creative and loving way to create a ritual or artistic expression that allows you to acknowledge that person’s life and death. If you are able to involve others in this expression, or even to involve everyone in it, so much the better.
Aurora: Finally, who is your favorite artist who addresses themes of death and dying in her or his work? Why?
Patrick: I appreciate the work of artists who can bring us into their work, involving us, challenging us and changing us. In the visual arts, I think first of designer Sebastian Errazuriz and the elegant way he repositions our expectations with transformative and meaningful results. In ritual arts, I think first of Paula Jardine, whose work at Mountain View Cemetery in Vancouver and Royal Oak Burial Park in Victoria, British Columbia, brings new levels of meaning and involvement between communities and their cemeteries.
I must point out, though, that the most moving expressions I have encountered were created from a place of love by grieving survivors. Art and ritual are not just the province of professional artists. They belong to everyone.
Aurora: Thank you, Patrick, for your insights.